5 reasons why you should shop small in Salem, MA this holiday season

Good morning everyone, happy Monday and welcome back to the blog. Today I wanted to talk about something I am super passionate about: shopping small! As a small business owner myself, this is near and dear to my heart. I make a point of doing the majority of my holiday shopping every year right here in downtown Salem. These business owners are my clients, my advertisers, my friends, my fellow business owners. Why wouldn’t I want my money to go to them vs. a big box retailer or retail giant? Today on the blog I have five reasons why you should feel the same way! Here are five reasons why you should shop small in Salem, MA this holiday season.

Support local artisans and makers

When you shop small in Salem, you directly support local artists and makers who pour their creativity and passion into every piece. These items often carry stories and traditions that reflect the spirit of the city. By choosing these treasures, you’re giving gifts that are truly meaningful and not mass-produced.

Strengthen the community

Every purchase from a small business helps sustain Salem’s vibrant local economy. Small businesses often reinvest in the community, whether by creating jobs, supporting local causes, or partnering with other business owners or organizations. Your dollars stay within Salem, contributing to the overall well-being and growth of the city we all love.

Discover hidden gems

Small shops in Salem are filled with unique finds that you can’t get anywhere else. Whether it’s a witch-themed holiday ornament or a specialty item made in Salem, you’re bound to find gifts with a personal and thoughtful touch.

Because you don’t need to be here to shop here

Many businesses here in Salem have online shops. This means you can support them and order from them from wherever you are in the world. It’s super easy to support the city of Salem, even if you can’t be here to shop in person.

Experience the holiday spirit

During the holiday season, Salem’s small businesses come alive with festive energy. Many host special events like holiday markets, artist pop-ups, Krampus or Creepmas events and more. You’ll find cozy shopfronts adorned with lights and decorations, creating a magical atmosphere that makes holiday shopping feel like a celebration.

What are your favorite reasons to shop local? <3